Malika Arrora was Interviewed and asked about the advert many years later on Movers and Shakers by Shekar Suman. Even though MR COFFEE in the 1990’s was a brand of FILTER coffee and the Slogan was “Real Pleasure Can’t come in An Instant” which was a Pun, the fact that an Instant Coffee would not give you same pleasure as a Filter coffee which takes longer to brew (like the act of love making), it’s clear that humor and wit was lost on an audience not ready for this level of marketing.

“If one were to believe that MR coffee gives ‘real pleasure’, as the advertisement claims, then parents should not allow their children to drink the coffee. The coffee should be banned in offices and public places and it should carry a warning stating that it is meant only for adults because of the erotic message that the advertisement conveys.”
Source : India Today