This 1993 ad changed the fortunes of the MR coffee company
MR Filter Coffee: This 1993 ad changed the fortunes of the MR coffee company. This ad appeared in Mid-Day and featured bootylicious Malaika Arora with her boyfriend Arbaaz Khan cosying up with each other. The expressions were too suggestive and obscene. It is rumored that this ad campaign was inspired by Kamasutra campaign. The tagline “Real pleasure can’t come in an instant” was found misleading and attracted lot of publicity.
Source jagran.com…